PurpleRock provides companies with more than capital. We help and guide them to build brands that people are passionate about.

PurpleRock invests with a growth equity strategy, seeking value creation through a “buy and build” model. We provide financial resources and strategic guidance to help brands reach new heights. Through real world experience, PurpleRock delivers proven strategies for driving growth.

Our Brands

Beauty and Personal Care
Beauty and Personal Care
Instanatural is a global
e-commerce skincare, cosmetics and personal care ...
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company redefining the standard of care through nature-inspired solutions.
Household Products
Household Products
Trinova is Chicago-based brand of home, automotive and boat care products, ...
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sold to GoldEagle at the end of 2016.
Health and Wellness
Health and Wellness
Zenwise is a branded e-commerce business focused on the expanding ...
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nutritional supplement market.
Pet Health and Wellness
Pet Health and Wellness
Zesty Paws is a branded
e-commerce business focused on the nascent ...
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pet supplement market.
Health and Wellness
Health and Wellness
BioSchwartz is an industry leading health and wellness ecommerce company. ...
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BioSchwartz has captured the market with the first and third best selling vitamins and dietary supplements on Amazon.
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Contact Us

To learn more about PurpleRock Capital Partners or how we can help,
contact us using the information below: