PurpleRock eCommerce Marketing Manager | Job Description
PurpleRock Capital is looking for an Ecommerce Marketing Manager to lead, manage, and execute our direct to consumer strategy in our Orlando office. This person will be responsible for driving brand awareness, conversion, reactivation and loyalty via email, content and media buying.
A prime candidate for this role should have previous DTC marketing experience, be adept at building and maintaining successful initiatives with consumers across a variety of outlets within a fast-paced business environment and be extremely detail oriented. They will also be someone that has strong analytical skills and enjoys learning new things.
What You’ll Do
Brand Management:
- Develop content calendar that will drive email and website campaigns throughout the year
- Manage external resources to help with design, copy, SEO/paid media, photography or development needs
- Create business/creative briefs and manage timelines and expectations with contractors
Website:
- Utilize website CMS to update content for products, blogs and new pages
- Brainstorm promotional strategies to drive sales and conversions
- Oversee external paid media resources that manage our Google and Facebook and SEO strategy
- Manage review generation campaigns
- Analyze and report on monthly sales and traffic acquisition
Email marketing:
- Build and deploy promotional email campaigns
- Proofread emails for clarity, grammar and spelling
- Manage resources to assist with design and functionality of emails if needed
- Create workflows that trigger throughout the customer lifecycle to maximize sales (welcome series, win back, browse abandonment)
- Manage segmentation of database
- Brainstorm and test lead generation strategies to increase subscriber base
- Analyze and report on campaign performance and monthly subscriber metrics
- Ensure emails follow industry standards and best practices
Qualifications:
Experience:
- 3-5 years’ experience in developing detailed project plans that earned results
- 2-3 years’ experience in a leadership position of managing multiple individuals
- Excellent analytical, problem-solving, and decision-making skills; organizational and time management skills
- Proven collaborative leadership style with effective negotiation, interpersonal and partnering skills
- Demonstrated analysis/assessment capabilities
- Fundamental knowledge of digital marketing and e-commerce
- Strong written, verbal and listening communication skills
- PMP certification is desirable
- 1-2 year’s Amazon selling experience is a plus
Education:
- Bachelor’s Degree required
Qualities:
- Committed to quality and excellence; detail-driven and execution-focused
- Passionate, high-energy, visionary leader, capable of driving speed and discipline throughout the organization
- Ability to work well with, lead, and influence others in a fast-paced environment
- Effective communicator, both internally and externally
- Impeccable judgment and strategic thought leadership
- Passionate about entrepreneurialism, innovation, change and building
About PurpleRock Capital
PurpleRock Capital Partners is a New York based private equity firm that acquires and invests in lower middle market businesses. PurpleRock primarily focuses on growing companies with a history of positive operating cash flows and seeks transactions that present unique investment opportunities in industries experiencing significant growth. With a focus on aligning interests to achieve optimal risk-adjusted returns, we seek to back what we believe are best-in-class leading management teams.
purplerockcapital.com
Why You Should Join Us:
- Competitive compensation
- Competitive PTO and Paid Holidays
- Employer-sponsored medical, dental, vision and other supplemental benefits
- Casual Dress Code
- Work in a positive, well-balanced start-up environment with limitless career growth
- See your work foster results that advance the legitimacy and proliferation of the company
Qualified candidates should submit resume to Vikram Varma, Partner, at hr@purplerockcapital.com
